Ten Rules

  1. Focus unswervingly on the customer.
  2. Make and beat audacious goals.
  3. Hire the best and brightest, without equivocation, and exceed their expectations by over-delivering on what motivates them.
  4. Invest continuously in learning, mentoring, and development.
  5. Help the people around you excel, and in turn excel because of the help of the people around you.
  6. Trust in the abilities of one's colleagues.
  7. Reward and emphasize personal accountability.
  8. Rip off band-aids quickly and cut loose dead wood.
  9. Act with urgency.
  10. Be human.

(Number 11 would be don't mix metaphors like I did in number 8.)